Every kid poops. Differently.

There's no such thing as a 'one size fits all' approach for potty training. In the Potty Project, we followed six families at different stages in the process, and created an entire digital ecosystem around them for other parents to watch. 24 episodes. Daily blogs and social posts. Live Q&A sessions online. We became the #1 online destination for parents in the midst of potty training hell. Winner: Effie, SOTD

  • Huggies
  • CPG