Macys reinvents the retail experience

With a sky high annual employee turnover rate, Macys needed a way to consistently engage shoppers in retail environments with the latest trends. We enlisted fashion advice from Macys' celebrity designers at just the right time and place — on their mobile device inside the store. With the scan of a QR code, P Diddy, Tommy Hilfiger, and a host of other celebrities could show you exactly what's trending around the department you're currently standing in. Winner: Cannes, IAB/Mixx

  • Macys
  • Retail / Fashion