Few projects have been more soulfully rewarding than this one. Every parent has been here, staring deep into the abyss. The insight wasn't to tell moms everything will be great if they just do 'X.' The insight was that this shit is really, really hard and there is no right or wrong way to potty train your kid. They're all different and move at different speeds. More importantly, we hear your pain. So all the thankful letters and messages we received from moms around the country after this content series ended were truly heartwarming.

24 episodes.
Six families.
Six different stages of potty training.
Six heartwarming adventures.

Series Trailer — Director: Craig D'Entrone, Punched in the Head

Campaign case study

Sample episode

Tags: film, HSBC, Cannes