Turnover for Macy's sales associates was over 50% annually. So Macy's needed a way to help shoppers navigate stores without having to worry about inexperienced clerks or subpar customer service. Enter Macy's Backstage Pass, a fashion concierge featuring Macy's biggest stars to help you find the latest looks and hottest trends, right on your mobile device.

Director: Brett Morgan, Anonymous Content

Tags: mobile, Macy's, Cannes