For three years, I was a CD on HSBC at the time it was becoming the most valuable financial brand in the world. The brand philosophy was simple. They didn't create 'one-size-fits-all' products because no two people are just alike. No matter how similar they may seem on the outside. People deserved products as unique as they were.

Director: Vince Squibb, Gorgeous UK

Tags: film, HSBC, Cannes