Scroll down for project info.
60,000 New Yorkers came to Madison Square Park for one day to tell HSBC what they value. Nearly a thousand people climbed on soapboxes and became part of this massive cmpaign. The event was live streamed. Online, influencers and journalists were moderating dicussions and forums around topical values. And several of the participants we captured became part of our TV and online campaign, and a New York Magazine takeover.